Boiled Heads launches

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Boiled Heads is a new dance promotion company, formed by Clint Sinclair and Tom Rowlands-Rees, members of respected London dance collective Rain Crew, which seeks to bring underground dance culture to the world. Launched with backing from East London Dance’s Ideas Fund, we are using a new approach to organizing and promoting dance battles that puts the dancers at the centre of the story.

We believe that breakdance (known within the culture as “breaking” or “bboying”) has the potential to engage a much larger audience. Spectacular, creative and rooted in hip hop, it has all of the elements necessary for broader appeal, but currently lacks an accessible means for outsiders to engage with the culture. Most current events are attended by dancers only.

As insiders, we are uniquely positioned to tap into the raw energy of breakdance without compromising its authenticity. It is our goal to use this energy to grow the audience to its full potential. Ultimately we hope that dancers can have a profile comparable to that of sportspeople and musicians, while benefitting from the associated opportunities.

Tom Rowlands-Rees, Boiled Heads co-founder: “We want this to be the start of a new era for breaking. We want more people to enjoy the excitement and drama of a battle that is sadly often only experienced by other dancers taking part in the tournaments. This is what we’re trying to change and why we’ve put so much thought into finding the right dancers for the most exciting battles.”

Clint Sinclair, Boiled Heads co-founder: By adapting the approach used in sports such as boxing, in which promoters arrange fights and then build a compelling narrative around the characters involved, we aim to attract the largest possible audience. Breakdance is perfectly suited to this model – Bboys and Bgirls are like superheroes, each with their own signature style, moves, journey and struggles. The underground scene is full of stories, complete with rivalries, upsets, heroes and villains.”

Boiled Heads is being launched with the support of East London Dance’s Dance Enterprise Ideas Fund. The Dance Enterprise Ideas Fund is part of the Dance Enterprise Hub supported by Foundation for FutureLondon. Partners are English National Ballet, Sadler’s Wells, Dancer’s Career Development, Hackney Council & Discover Young Hackney, Redbridge Drama Centre, Theatre Royal Stratford East, and supporting partners One Dance UK, Rich Mix, Studio Wayne McGregor and University of East London.


Dance Enterprise Ideas Fund supported by

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